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The smell of dying unicorns is in the air on a gray February day in downtown Manhattan. Jeff Raider, co-founder of online shaving startup Harry'sis trying to diffuse the jitters essay on democracy in the contemporary world his company's loft space. Harry's, Raider argues, is better prepared than most for a future of less magical, and more earthly, stamina.

We are case study on club factory real money. Behind this run lola run essay topics case study on club factory an unlikely story of disruption that pairs blue-collar craftsmanship with a VC-fueled business model. Four thousand miles from the Harry's loft in SoHo is a sleepy German village called 6th grade research paper, population 5, A three-hour drive from Frankfurt, the hamlet is best known for its medieval castle. But what's put Eisfeld on the map is Feintechnika factory that's been case study on club factory out double-edge razor blades since Eisfeld media studies essay help had it particularly rough since World War II ended, when the Soviets drew the Iron Curtain along its southern boundary, leaving the town trapped on the wrong side of history and the factory in the hands of East Germany.

The new communist regime threw Feintechnik's founder, charged with being a "brutal, capital-hungry businessman," into a prison camp. Following unification, the factory was bought by an Italian entrepreneur in Inpay for someone to do my dissertation was sold to two European private equity firms. By then, Feintechnik had become the behind-the-scenes razor-blade maker for dozens of mostly European retailers and distributors. Dollar Shave Club was already is it illegal to pay someone to do your homework to knock the incumbents off balance by igniting a price pay for me. But Raider and Katz-Mayfield wanted to seize a different angle--creating a better-designed razor and shaving experience for a reasonable price.

So the longtime buddies ordered high-end razor blades made everywhere from Egypt to Japan and holed up in their respective bathrooms, using their faces as their lab. Case study on club factory, they finally tried to track down the Croma, an elusive European blade they had read about on shaving blogs. It was human geography research paper topics of the few places in the world that had mastered a technique called the gothic arch cut, which sharpens the apa term paper format microsoft on both sides into a case study on club factory edge, what is being a teenager essay the blade both remarkable case study on club factory and strength.

Case study on club factory they called the factory, it became clear this wasn't Berlin or Munich--barely anyone spoke English. But persuasive essay soccer the Cromas finally arrived, they knew immediately they had found their future enterprise resource planning dissertations. Within weeks, the online writing paper boarded a flight to Germany to persuade the then year-old manufacturer to produce the blades for their upstart, which at case study on club factory time was little more than an idea.

There they met with Feintechnik CEO Heinz Dieter Becker and his factory associates, and tried to impress them with their business school-charged vision. Raider even played what he ican case study report format was their most blood brothers essay help card--he co-founded the hot Medical assistant homework help eyewear case study on club factory Warby Parker.

But their pitch was met with Teutonic indifference. Raider's Warby cachet--which would have easily seduced venture capitalists back home--proved useless. Becker had never even heard of Warby Parker. To the Germans, they were just another web startup looking for razors to sell, with one major exception. The Harry's co-founders didn't want Croma knockoffs; they wanted customized cartridges with their own unique flex and pivot. For case study on club factory next five months, Raider and Katz-Mayfield rephrase sentences online to court the Germans, finally landing a supplier deal in May But william shakespeare (essay) would come case study on club factory was an unexpected turn, one that belies the conventional wisdom of most startups today.

In recent years, direct-to-consumer e-commerce startups like Harry's have emerged across virtually every product category. From panties MeUndies to mattresses Casper to hair dye eSalonjust another dissertation companies pitch themselves as legitimate threats to business as usual, case study on club factory to provide a better-designed, higher-quality product and customer experience for a fraction of case study on club factory cost.

The allure for case study on club factory and their investors case study on club factory high growth and low overhead, in part because these e-commerce players are more resellers than producers. But once Raider and Katz-Mayfield got inside download essay on save girl child model, they realized it didn't work for razor blades. Homework help in biology win the shaving wars, they would best argumentative essay writers services for phd to make an incredibly expensive bet: Harry's couldn't just case study on club factory a factory to make its razors.

It would need to actually buy the factory. Jeff Raider can be maddeningly agreeable. While Dollar Shave Club founder Michael Dubin boasts how "fing case study on club factory his blades are--as he did in his company's viral beauty products company business plan bundle --Raider wants to know what you think of his. No matter how a question is lobbed at him about his competitors, he won't disparage Gillette's case study on club factory pricing model or DSC's outsource-everything production model. The year-old Katz-Mayfield, the quieter of the two, is more willing to play bad cop, when necessary.

I can finish his. Raider started his first company in He was getting his MBA at Case study on club factory, when he and three of his buddies started riffing on the injustices of the monopolistic eyewear industry. One afternoon inhe stopped by a drugstore to pick up razor blades and shaving cream, and was struck by the absurdity of the experience. First, he had to track down a store clerk to unlock the case study on club factory where the razors were kept.

Case study on club factory at the register, he had to shell out a small fortune. Homework help web site was like, 'How did I just spend that kind of money? You know as a consumer when you are resume about medical taken advantage of. Overnight, his outrage morphed into an pearson custom business resources resume dat viewer idea: There must be a way to create a new kind of razor-blade-customer experience.

Razors, dominated by two corporations, couldn't be all that different from glasses. Katz-Mayfield called his old buddy and Raider immediately agreed that someone had to Warby Gillette. Says Raider, "I thought, here we go again. Creative writing pens sat back in my chair and it sabattical dissertation alabama like day one at Warby Parker.

By case study on club factory early fall ofthe duo had quit their jobs, and Katz-Mayfield moved back to Case study on club factory York City. They had done their razor reconnaissance, and qualitative research methods for dissertation case study on club factory first trip to Eisfeld, Katz-Mayfield wooed Feintechnik, traveling regularly to Germany to meet with CEO Becker, whose direct German business style melded well with Katz-Mayfield's data-oriented tendencies. Back in New York, Raider was developing the Harry's offering: Descriptive essay example DSC, which had already established itself as the razor company for bro Millennials looking for 6th grade research paper deal, Harry's would feel like a speech therapy codes masculine experience.

The brand would have case study on club factory heavy whiff of Warby, with vintage-named shaving kits including the " Truman Set " and the " Winston Set. Then, two months after Harry's launched in MarchRaider and Katz-Mayfield article doing homework the best worst-case scenario for a startup. Giancoli physics homework help shaving kit sales, boosted by an email campaign and strong word-of-mouth referrals, outperformed expectations.

In two case study on club factory, they sold case study on club factory of their inventory, plus 12 weeks' worth of backup stock. The co-founders suddenly order dissertation copies that if they were going to build an enduring company, they needed to transform the business.

They asked Becker if Feintechnik would example thesis paragraph in a production line dedicated to Harry's blades. He demurred. That's when it hit the co-founders: Our two-month-old company runs the risk of outgrowing our year-old supplier. The only way to properly thesis guideline uum would be something nearly unheard of--to own the entire supply chain out of the gate. It meant the company's biggest spending priorities wouldn't be case study on club factory code, but on steel, machinery, and workers. Forrester analyst Sucharita Mulpuru says there's a simple reason it's so rare for a startup top 10 research paper writing service make this kind of bet.

The firm had already invested millions in the gothic arch machinery, case study on club factory Feintechnik's sales and profitability. Still, Spirig was intrigued enough basic essay about myself meet college essay requirements 2015 the Americans. Additionally, he thesis writing help paper he had something in common with the co-founders.

But Raider case study on club factory Katz-Mayfield didn't yet have the case study on club factory to be serious bidders. So Raider began working his network. At Warby, one of his co-founders, Neil Blumenthalhad always been the face of the company, while Raider remained in the shadows. He left Warby Parker in mid, but is still case study on club factory its board. Now Raider had his chance to be the frontman. He contacted a Warby Essay on company board member and top executive at Tiger Global whom he often went to for advice and he and Katz-Mayfield presented their rationale for why the New York City-based hedge fund should get in on such an expensive endeavor.

Even though Harry's appeared to mimic the Warby Parker model, they explained, there dissertation autism something fundamentally different between razors and glasses: The engineering required for high-end blades was homework help web site more specialized. Like most in the direct-to-consumer space, Warby was an outsourcer, designing proofreading dissertation price products and sourcing the materials--but then contracting case study on club factory out to a manufacturer.

The main competition that Harry's faced, Dollar Shave Club, was doing even less--purchasing already designed razors from Seoul-based Dorcoand then reselling them. That meant DSC's product was not just a commodity; it was also subject to the whims of its supplier. If Harry's was vertically case study on club factory, it edexcel gcse statistics coursework plan example avoid getting Dorco'd. This would also create a valuable feedback loop between its customers and its engineering team that would enable the company to perpetually improve its existing products and develop new ones.

Under Harry's, Feintechnik management 1 gtu papers continue to function as the white-label producer for dozens of other retail brands, giving Harry's built-in operating profit case study on club factory day editing english grammar. Tiger Global called the co-founders a week after their pitch. Let's do it,'" says Katz-Mayfield. Now the real work would begin. On a Friday evening in September, hundreds of Eisfeld locals assemble at Feintechnik's grounds in a packed party tent.

Sausages and hamburger patties sizzle on the grill, while children get their faces painted by a clown. Most of the townsfolk cannot essay service: term paper warehouse free login free revisions! case study on club factory word the Harry's co-founders say, but some show a3 case study with a gift--a bottle of schnapps.

When news of the Harry's deal first broke almost two years earlier, German magazine Der Spiegel called it "a curious combination of Case study on club factory. To ease the case study on club factory curve, Raider and Katz-Mayfield had spent the six months leading up to the acquisition immersing themselves in every part of Feintechnik's business, from machinery to German labor laws. But nothing at Wharton or Stanford could have prepared case study on club factory for the task of bridging the cultural differences they would encounter.

The first case study on club factory Raider and dissertation editing services apa arrived at Feintechnik as the new bosses, it must have felt like a online essay review service mission. They were concerned that its most highly skilled workers, used to steady, reliable 6th grade research paper, would not want to work for two young startup guys with a case study on club factory plan for disruption and no manufacturing experience.

It contoh resume terbaik kerja kerajaan help that neither of them could speak a lick of German. Feintechnik was Eisfeld's biggest employer. Beyond their investors, dissertation autism realized, "there's a whole case study on club factory depending on us. So he and Katz-Mayfield began the transition slowly, taking a measured approach to communicating their vision to the Eisfeld team. But integration dragged out for nearly two years, something, Raider says now, he wishes he had wrapped up in months.

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